From the very start, we had to brand ourselves with the spirit of the Lone Star State. Texans take pride in all their products, and we take pride in ours. We want a brand that encompasses everything that’s great about Texas and Texans, from the RED DIRT of rural country roads to the BLACK GOLD of the oilfield. We want to celebrate Texans’ fighting spirit, from the resolution of COME AND DRINK IT to the victory of our independence in 1836. We want to appreciate the beauty of the YELLOW ROSE of Texas and our headquarters, Tyler, and the fierceness of the DIAMONDBACK.
The name is synonymous with all that is beautiful about Texas. This signature roast lives up to the name. Light, bright and beautiful - just like a Texas sunrise, every Texas woman and that first morning mug.
The year Texas gained its independence is the spirit that inspired our popular 1836 roast. This medium roast is well balanced and full of flavor, body and independence. This is what freedom tastes like – if it came in a bag.
This is our flagship roast and we dare you to defy it. Not too strong, but no pushover either. Perfectly roasted to bring everyone together no matter how ornery they are. Come and Drink It hits the mark every time.
This East Texas inspired roast features a smoky, earthy flavor with a smooth finish. It's inspired by the ramblin' country roads that crisscross the pine curtain counties. Fill up your cup and go kick up some dust.
Our darkest roast is a gusher of rich, bold flavor. It's our tribute to Texans who call the oil patch their second home. This roast is dark, mysterious and strong enough to make any roughneck whimper.
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